Stephanie Brown


Got A Minute? A Trendy Way to Monitor Your Campaign

Once you have your ads up and running, the next step is experimenting with your ads, keywords, and bid prices to make sure you meet your advertising goals. But how can you quickly tell how your ads are doing? Let me introduce you to the Ad Group performance trend chart:

Ad Group performance trend chart 

First, I select a campaign and ad group on the campaigns page. This way I am looking at data for a specific set of ads and keywords.

Then, I expand the Ad Group performance trend chart and in a quick glance I can see how my ads are doing. The fun part is that I can move my cursor over the trend line and see how I did:

  • Impressions: Shows me how many people have seen my ad – 7,102 people saw my ad on 3/14.
  • Clicks: Shows me how many people went to my website – I got 28 clicks on 3/14.
  • Avg CPC: Shows me the average price of each click – I was at 83 cents on 3/14.

My goal is to try to increase impressions/clicks while driving down my price. So I want the Impressions and Clicks trend lines to be going up while the Avg. CPC and Spend lines are going down.

In the time it takes me to move my cursor over the trend line – about 1 minute, I can get a good sense of how my ads are doing. I can even change the date range and compare how I am doing over time.


I selected Yesterday to see if there is a certain time when I get more clicks. Looks like I get more clicks in the afternoon (after Hour 14) so I might add an extra bid amount for that time of day.

That is it. I spend a few minutes checking how my ads are doing, and then I can think about changes I can make later that might improve my ads.

Another way to check your ad performance is the Quality Score. Take a look at our video Understanding quality scores and how they affect your campaigns.



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Bing Ads How-To: Use Location Exclusions to Hide Your Ads From People Who Aren’t in Your Target Audience | #ppc #sem #advertising

The most successful ads target the right audience. Now you can exclude locations where you don’t want your ad to run, to make sure just the right people see it

Let’s say you own a chain of restaurants in Hawaii on every island except the Big Island, more specifically the metro area of Hilo. For this ad/campaign, you’d target Hawaii and exclude the Hilo (metro area). Let me show you how:

1. First click your campaign, and then click the Settings tab.

2. Click Locations, and then Selected cities, metro areas, states/provinces, and countries/regions.

3. In the search box, type Hawaii, click the search button, and then next to Hawaii (state/province) click INCLUDE.

4. In the search box, type Hilo, click the search button, and then next to Hilo, Hawaii (metro area) click EXCLUDE.

That’s it. Now, your ad will show to your customers in Hawaii except those in Hilo on the Big Island.

For more on the location exclusion feature in Bing Ads, you can view this 90 second video or read Sameer Abrol's post announcing this new feature.

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VIDEOS: Catch Up on All the Newest Features in Bing Ads | #ppc #sem #advertising

Have you been keeping up with all of the release announcements covering the latest new features in Bing Ads? If not, here's a great way to get caught up quickly -- check out our newest videos!

All of these videos are less than two minutes long and contain a quick overview along with instructions on how to start using the feature.

New Reporting experience: Create reports more easily with our updated Reports tab.

Video: New Reporting Experience


Sitelink Extensions: Create ads with direct links to the most relevant pages on your site.

Video: Sitelink Extensions


Location Exclusions: Exclude specific countries, states, cites, and metro areas from your ad campaign.

Video: Location Exclusions


Ad Rotation: Compare how various ads perform, and test different selling points that can connect better with diverse audiences.

Video: Ad Rotation
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