We’re happy to announce the release of the new and improved Bing Ads Intelligence. Bing Ads Intelligence is an Excel add-in that helps you perform sophisticated keyword research and observe keyword performance on the Yahoo! Bing Network*. Our update offers a number of new and enhanced features to make it more convenient to use.
1. Find What You Need in the New Ribbon
A new ribbon at the top of your page provides quick access to your favorite keyword research tools, as well as some new ones. For example, check out “Keyword Research & Account” to fetch keywords from your Bing Ads account, get optimization suggestions, and then send them to a spreadsheet you can import back into your online or desktop application (Bing Ads Editor).
Tip: Advanced keyword research options like “Associated Keywords” and “Related Searches Traffic,” as well as Keyword Research Templates (learn more about using templates to optimize for holidays and best practices), are still available under “More Research Options.”
2. Perform Keyword and Bid Research in a Single Spreadsheet
Researching keywords and bids just got easier. Add a few keywords and click “Keyword Suggestions” for a list of suggested keywords by match type, associated key performance indicators (KPIs), and estimated bids. All keyword insight is now available in this central location.
Tip: Check out Building Better Keyword Lists With Bing Ads Intelligence, a 2-minute tutorial and tips video.
3. Quickly Download Keywords by Account, Campaign or Ad Group
You have the choice to download all the keywords in your Bing Ads account, or just those from a particular campaign or ad group. Simply click “Select Account” and decide. Associated performance statistics for a selected time range can also be downloaded for reference.
4. Easily Import Bulk Keywords Back Into Your Bing Ads Account
When you’re done researching keywords and ready to add new ones, click “Create Bulk sheet” to create a file of the keywords you want and import them into your Bing Ads account.
Reminder! Before importing, check for duplicates in your new keyword list if you’ve added suggested keywords to your existing ones. Simply highlight your list and click “Remove Duplicates” in your Excel toolbar.
We Want To Hear From You
We hope these additions and updates will make keyword research faster and easier, and help your advertisement attract more business as a result. If you are an existing user of Bing Ads Intelligence, you’ll be automatically upgraded to the new version. If you aren’t yet a user, download it for free here. For all customers, check out the Bing Ads Editorial Guidelines to ensure your new ad content is relevant, accurate, and quickly accepted.
*Not available in Australia/New Zealand