Andrew Yang


Register Now for SEMPO Canada: The Digital Marketing Ad Tech Ecosystem in Canada

When you think of the Great White North, your mind immediately gravitates towards the cold winters and the amazing outdoors. But did you know that some of the hottest ad technologies were Canadian?

Bing Canada and SEMPO Canada decided to partner with Acquisio and gShift Labs to celebrate the innovation that Canada brings to ad technology. As the major sponsor, we want to invite our loyal Bing Ads users to come and celebrate all things Canadian on Nov. 12th in Toronto and Nov. 13th in Montreal.

Toronto: November 12th from 5:15pm to 8:30pm at the Intercontinental Toronto Yorkville Hotel

Our first event – ‘The Digital Marketing Ad Tech Ecosystem in Canada’ – will take place in Toronto on November 12th and will highlight the innovative companies and entrepreneurs in the ad technology space. The evening will feature presentations from Bing and Acquisio followed by a panel of entrepreneurs representing Atomic Reach, InNetwork and SqueezeCMM (all innovators in social media and content marketing). Follow the event on Twitter with the hashtag #SEMPOYYZ. The Toronto event is free to all attendees, but seating is limited.

Register and read more at:

Montreal: November 13th from 3:00pm to 6:30pm at the Notman House

The second event – ‘2015 SEMPO Digital Advertising Outlook’ – will take place in Montreal on November 13th and will feature presentations by Bing, gShift, Acquisio, PlanningMedia, JMMA, Google and TubeMogul. This event is a joint initiative from SEMPO, Planning Media and the John Molson Marketing Association. We are pleased to welcome you to the 2015 Digital Advertising Outlook. Whether you are an advertiser, an agency or a marketing student, this conference will cover a lot of exciting and relevant digital-based advertising content. You can follow the event on Twitter via the hashtag #SEMPOMTL.

Register and read more at:

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Network and Learn: Free Event for Bing Ads Connect in Vancouver, British Columbia

Join Bing Ads experts in Vancouver on March 11, 2014. Come and engage our experts, learn about online trends and gain insights into online opportunities. This free morning session will cover the following: Online Canadian Trends, Search Optimization Fundamentals and Paid Search Insights.

Businesses that are interested about online – or would like a refresher course – are ideal candidates for this event.

The speakers:

  • Chris Pinkerton, Director of Sales at Mediative, will be delving into the Online Trends for Canada and what you need to be aware of when planning an online campaign.
  • Lisa McClure, Division Manager at 6s Marketing, will help demystify Search Engine Optimization.
  • Andrew Yang, Search Evangelist from Microsoft, will be talking about the basics of Pay Per Click marketing and how it can help drive relevant traffic to your business.

Space is limited, so please register here. We look forward to helping you reach your search advertising goals!

Hope to see you in Vancouver,

Andrew Yang

Search Evangelist

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WEBINAR: ClickZ Live Presents PPC Pause and Reflections for 2013

Looking back over the past year, 2013 was a major turning point in search advertising. With Bing’s innovative Smart Search capabilities in Windows 8.1 – in addition to a myriad of feature improvements – now is a great time to pause, reflect and plan for the New Year.

This hour-long webinar presented by ClickZ Live and sponsored by Bing Ads, will touch on the Bing Ads vs. Google AdWords, how we net out at the end of the year, and 10 Bing-related items worth considering.

Our panelists:

Marta Turek (@MTurek) is the Group Manager of Performance Media at Mediative, which specializes in paid search (PPC) account management. She drives PPC strategy on key accounts with multi-million dollar investments. She also ensures PPC projects across the company are meeting KPIs and exceeding client expectations – in addition to identifying opportunities to grow each client’s digital footprint. Marta has over six years of experience in the SEM industry and has an intuitive understanding of clients’ business goals. Mediative is a digital marketing company that owns the eight largest digital advertising network in Canada with 17 million unique visitors every month.

Shane Wagg (@Searchtactix) is the CEO and Founder of Search Tactix. Having created his first search optimization strategy in 1996, Shane is a search marketing pioneer. He is search and analytics certified, an award-winning digital copywriter and a marketing veteran with over 25 years of experience. Search Tactix is one of Canada’s foremost independent search marketing agencies and Canada’s most accredited Bing Ads certified agency. Search Tactix Inc. provides strategic marketing services informed by search with accountability to reach, relevance, response and results. 

If you'd like to attend this webinar, please visit the event registration page.

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Join Bing at Donate & Learn - Online Marketing Expo in Toronto Next Week

Bing is proud to sponsor Donate & Learn – Online Marketing Expo this December 4th at 6pm in Toronto, Canada. This promises to be a great event where you can learn how to increase your business leads, sales and effectively manage your online marketing budget. The Expo Agenda is full of helpful tips on how to successfully market your business by developing an integrated search engine and social media strategy. Topics range from:

  • Can ‘Pay Per Click’ effectively increase my business leads & sales?
  • Create a website that works for you & grow your business.
  • Create a successful & low budget video marketing strategy.
  • Learn the Latest Local SEO Strategies & How to Effectively Allocate Your Marketing Budget.

There we be experts from GoDaddy, Big 3 Agency, and Green Lotus speaking about must-dos for your online marketing campaigns. Also, there will be an opportunity to win an Xbox 360 and a Tumi luggage suitcase*.

In addition, all funds raised by the Donate & Learn – Online Marketing Expo will go to the local Big Brothers and Big Sister group. This is a great initiative created with the goal of helping businesses grasp the ever-growing complexity of online marketing.

At Microsoft, we have worked together to build a culture of giving that is truly part of our DNA. As this opportunity to help aligns strongly with our culture, this partnership made perfect sense. 

For more information specific to the Canadian audience, check out my other blog posts.  If you have any questions or comments, feel free to leave them below!

Andrew Yang

Search Evangelist, Canada

*View raffle rules here

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Bing Ads Holiday Trends and Insights: The Untapped Potential of Canadian Audiences

Due to the proximity of the United States, it’s often difficult to get standalone Canadian data. Well, here are a couple points to compel you to tune up and expand your keywords this holiday season: Not only do Canadians devote more time to being online than anyone else in the world, but they spend $22 billion a year in retail e-commerce. In fact, just last December Canadians spent $2.8 billion via online shopping – up 26% from the previous year! And even Cyber Monday generated 23% growth year over year.

Whether Canadians are searching for flights to return home or planning a trip to watch the Grey Cup, savvy search marketers can take advantage of Canada’s top brands to ensure their story comes through.

With one ad buy on Bing Ads you have the potential to reach 15 million unique Canadian searchers that spend 24% more online than the average searcher. Please refer to this fun infographic for additional facts and insights to ensure you get the most out of your PPC campaign this holiday season.

If you'd like to save it for later reference, feel free to download  and save this infographic.

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Bing Ads at SES Toronto & Discount Code


For those that will be in Toronto, Canada on June 13 and 14th, Bing Ads is a proud sponsor of SES Toronto. Stop by our sponsored session: Bing Ads: The Must Have Component in Your Canadian Acquisition Strategy. This hour long panel with some of the top Bing Ads experts in Canada will be a candid discussion about the features of Bing Ads and performance of the Yahoo! Bing Network.

Finally to top it off. We have John Gagnon a fellow US Evangelist and search geek who will be giving the keynote for SES Toronto on June 14. John will be speaking about how to get big wins by extracting key insights from big data.

Please stop by SES Toronto and say Hi! You can register today and use our discount code of TORBING to save up to $400.

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