We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top metrics aggregated at the account level.
Requested by many of our advertisers and agencies responsible for overseeing a large number of accounts, the new Accounts Summary page provides a bird’s eye view of up to 2,000 accounts, including the ability to track their performance and review their budgets within the same page.
How Does It Work?
If you are currently an advertiser with more than one Bing Ads account, you’ll now see the Accounts Summary page when you sign into Bing Ads.
The Accounts Summary table provides an aggregate view across all of your accounts. Each row in the table displays totals for common performance metrics and budget data for all campaigns in an account. The overall total at the bottom of the table sums up all of your accounts. Want to find out which of your accounts have the lowest CTR so that you can work on those keyword lists? Want to see which invoiced accounts need new insertion orders? Use the Accounts Summary page to quickly find areas needing your attention.
Display and Data Options
Above the summary table you’ll find two sub-tabs: Performance and Budget, where you can view performance and budget information for your accounts. From the Accounts Summary page you can easily link to other pages to create an account or manage your requests (see this update for more information on managing requests).
In the Performance tab, you’ll find the following default columns: Status, Account Name, Currency, Clicks, Impressions, CTR (Click-Through-Rate), Conversions, Average CPC (Cost-Per-Click), and Spend. Clicking the Account Name navigates to the Campaigns tab for that account.
In the Budget tab, you’ll find these default columns: Status, Account name, Currency, Company name, Bill-to customer, IO purchase order, IO budget, IO budget remaining, IO start date, IO end date, Total daily budget, and Total monthly budget. IO columns will only show if you have an account that uses insertion orders. Clicking the Account Name navigates to the Account Details tab for that account.
In both tabs clicking on the column headings will sort on that column and toggle ascending and descending sort. You can customize the columns that you would like in your view.
Finally, you can filter by any of the columns in the view and also save the filters for later use.
Landing Page Preference
As mentioned above if you are currently an advertiser with more than one Bing Ads account, you’ll now see the Accounts Summary page by default when you sign into the Bing Ads UI. If you prefer to have the Campaigns page as your landing page, check the option, When I sign in, take me to the Campaigns page at the bottom of the Accounts Summary page. The next time you sign in, you will go to the Campaigns page by default, but you will still have access to the Accounts Summary page.
Thank you for your feature suggestions, and thanks to our pilot participants, who provided invaluable feedback on initial implementation of Accounts Summary. We hope the easier multi-account management enables you to get more out of your busy day!
Principal Program Manager, Bing Ads Platform