Anar Alimov


New in Bing Ads: You Can Now Share Negative Keyword Lists Between Campaigns

The ability to create negative keyword lists that can be shared across campaigns is a time saving feature that has been frequently requested by our advertisers.  We’re pleased to announce that beginning today, you can!  This means you can optimize your campaigns faster than ever by filtering out irrelevant traffic in just a few clicks.

This functionality is available in the latest version of Bing Ads Editor, the web interface and the API. 

What’s New?

Gone are the days of manually copying negative keywords between campaigns.  With this release, you can create lists of negative keywords and apply them simultaneously to as many campaigns as you want.  You can add up to 5,000 negative keywords per list, and create up to 20 lists per account.  

  Associating a negative keyword list does not subtract from that campaign or ad group’s own limit of 10,000 negative keywords (see the table below).  For example, you can have 10 negative keyword lists with 1,000 negative keywords each, and associate all of those lists with one campaign. The campaign itself can still have an additional 10,000 negative keywords of its own.


At this time, shared lists can only be created at the account level and applied to at the campaign level.

How Does It Work?

We made sure this feature was easy to find and use.  To create get started, simply sign in to Bing Ads, click the Campaigns tab at the top of your screen, and select Shared Library in the sidebar on the left.

To learn more and a step-by-step guide, visit this Help page.  Users of the API can learn more in our developer documentation on MSDN.


Thanks to all our customers who helped pilot this feature over the last few months, and for your valuable feedback in making sure it was easy and simple to use for all Bing Ads users. You can find more information on other features that have been released as a direct result of what our customers have been asking for here on our Bing Ads website.

Comments? Questions? Please leave them below, visit our Feature Suggestion Forum, or reach out to us on Twitter or Facebook.

Thank you,

Anar Alimov

Program Manager, Bing Ads Platform

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The 2 Bing Ads Settings That Control Where Your Ad Shows Up

Advertisers have asked us how location targeting works in Bing Ads and for clarity around what other kinds of things impact the answer to the question: where are my ads going to be displayed?

In response, we’ve recently updated our documentation to provide more detail on this topic in order to help you optimize your campaigns in a way to achieve a higher return on investment.

There are two main settings that control where your ads will display.

1. Ad Group Language

Ad group language is the language you select for your ad groups when you create your ads. Bing Ads supports numerous languages for your ads and the list is expanding as we grow. Your ad group language determines where your ads are potentially eligible to display. For example, ads written in English are eligible to display in the countries listed in this table in the updated documentation.

Anar_Ad Group Language_Bing Ads

2. Location Targets

Use location targets to set your preference in Bing Ads for where or to whom your campaigns and ads should target. For instance, when you specify Seattle as your target location, that is where your ads will display.

Anar_Location Targets_Bing Ads

The below illustration shows how Bing Ads processes your Ad Group Language and Location Targets to determine where your ad(s)will  display.


For more information on how location and language impact where your ads display, we invite you to review the updated documentation. When in doubt, we are always here to answer your questions in our community support forum or in the comment box below.

Thank you,


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