John Neitzel

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Tax Season Insights: There's Still Time to Optimize Before April 15

If you’ve waited to invest in search during the tax season, it’s not too late to jump in right now. Many consumers wait until the IRS deadline is right around the corner. You can benefit from the huge spike in search behavior around taxes and related financial services.

Consumers are looking at their overall financial situation and assessing their options in insurance, loans and financial planning, so the impact of tax season goes far beyond tax preparation. Make sure you’re ready to take advantage of heightened awareness and activities for all financial services. 

Take a quick look at these slide highlights from the deck posted on SlideShare and consider the four key tips in the last slide below to make tax season search activities work as hard as they can for you.

Electronic tax return filing peaks in February and April.

Search activity peaks on the Yahoo Bing Network mirror the electronic tax return filing peaks.

It’s not too late to take advantage of tax season searchers. The week before the filing deadline has a huge spike in search activity, demonstrated by the top 25 tax-related searches below.

The Yahoo Bing Network delivered performance gains in 2014 in higher click-through rates and lower cost-per-click vs. 2013.

Here are few simple tips to follow to take advantage of the opportunities during the tax season.

For more seasonally-relevant information like this, be sure to check out the Animated 2015 Tax eBook for US Agencies, as well as the Industry Insights page here on the Bing Ads site.

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Prepare for Better Returns on Your Search Investment: Insights for Tax Season

Increased search activities around taxes and related financial services kicks off in January, when W2 and 1099 forms for earned income are mailed out to millions of workers.  Consumers are looking at their holiday bills and many want to get their federal and state tax returns in early, especially if they expect a refund.  We see search spikes on these subjects in January and April, so start preparing your search campaigns now and test keywords in early January so you know how to optimize your campaigns.  

Consumers also look at their overall financial situation and assess their options in insurance, loans and financial planning, so the impact of tax season goes far beyond tax preparation.  Make sure you’re ready to take advantage of heightened awareness and activities for financial services. 

Take a quick look at these slide highlights from the deck posted on SlideShare (insert link) and consider the four key tips in the last slide below to make it a great year for your search campaign investment returns.

Most tax payers submit their tax returns using electronic filing.

Electronic tax return filing peaks in February and April.

Search activity peaks on the Yahoo Bing Network mirror the electronic tax return filing peaks.

The Yahoo Bing Network delivered performance gains in 2014 in higher click-through rates and lower cost-per-click vs. 2013.

Here are few simple tips to follow to take advantage of the opportunities during the tax season.

For more information, be sure to review the full SlideShare presentation that these screen shots came from below and stop by the Bing Ads Industry Insights Portal for more seasonal and vertical insights.

 
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