A.J. Anto

Program Manager – Bing Ads – AdQuality
BLOG POSTS

Changes to Approved Limited messaging in Bing Ads

In the past, Approved Limited error messaging has been a source of confusion for some advertisers; what does it really mean to say that a given ad's or keyword's delivery status is "Approved Limited"? Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets. If you're not already familiar with this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You.

Why, exactly, does this “Approved Limited” status cause confusion to some users? We have heard feedback that sometimes "Approved Limited" error messages appear for ads and keywords for countries/markets that were not selected. While this was a pain point for many of you, we're happy to announce that it won't be from now on!

The status quo

Prior to this update, an advertiser would create an ad and would target a particular market, such as the UK. Even though our advertiser opts-in to only one market (UK), Bing Ads would display error messages for countries like the US and Canada, which was not explicitly targeted. This behavior was seen in both the Bing Ads UI as well as in Bing Ads Editor:

The Bing Ads UI

bing ads approved limited

Bing Ads Editor

bing ads approved limited

From now on

After this update, BingAds will show editorial error messages only for those markets to which the advertiser has explicitly targeted. For example, if the advertiser has opted-in to UK alone, and if there are editorial rejections for UK, the advertiser will be seeing rejections in Bing Ads UI and Bing Ads Editor. In the below examples, since the gambling ad was approved in UK (which was the only market the advertiser has opted-in to), the ad is shown as approved.

The Bing Ads UI

bing ads approved limited

Bing Ads Editor

bing ads approved limited

We hope that with this confusion cleared up, you'll be able to spend more time optimizing your campaigns and less time on wild goose chases to solve error messages that might not be the red flags they appear to be. 

Have you seen these changes in Bing Ads or Bing Ads editor? What do you think? Are you facing any other issue while using Bing Ads? If you have any feature requests for other changes you'd like us to make, please submit them (or vote on them, if they've already been logged) at our feature suggestion forum.

---------------------

UPDATE 5/26:

Please note that advertisers would continue to see "Approved Limited" error messages in those cases where the approval status is actually limited to a few countries that were opted-in. For example, if there was an ad targeting both US and Canada and that ad was rejected in Canada, but approved in the US, the ad would show as approved limited. This approved limited messaging is needed because the ad was indeed rejected for one of the explicitly opted in countries and approved for the other.

Keep reading