Campaign Analytics Expires this October- Are You Ready?

Still using Campaign Analytics in Bing Ads to track conversions? With the majority of our customers using  Universal Event Tracking (UET), we plan to migrate all remaining active Campaign Analytics goals to UET goals starting at the beginning of May 2016 and remove Campaigns Analytics from Bing Ads by the end of October 2016.

 

                      Before: Campaign Analytics                            After: Universal Event Tracking (UET)

 

Most of this transition will be done by Bing Ads. However, you will need to replace your Campaign Analytics tags on your website with the new UET tag by the end of October 2016. To make the transition easier for you, we have a two phase rollout.*

Phase 1

Starting at the beginning of May 2016, Bing Ads will automatically:

·    Transition all of your active Campaign Analytics goals to conversion goals.

·    Create one new UET tag and associate it with all transferred conversion goals. 

 

Bing Ads will not remove or replace any Campaign Analytics tags that you have on your website, but we will map the Campaign Analytics tag to the new UET tag so that conversion data will continue to register.

 

The main change in Phase 1 is that you will access your conversion goals in a new place, Conversion Tracking > Conversion goals. You can switch the tags on your website at this time, but it is not mandatory.

 

Phase 2

By the end of October 2016, Bing Ads will stop mapping the Campaign Analytics tag with the UET tag. This means that conversions will not be counted unless you replace your Campaign Analytics tags with the auto-created UET tag by the end of October 2016.

 

How to replace your Campaign Analytics tags with the auto-created UET tag

Simply look for the Campaign Analytics tag on your website and replace the script with the auto-created UET tag. For reference, you can access your Campaign Analytics tag under Conversion Tracking > Conversion goals > Campaign Analytics ID column and the auto-created UET tag under Conversion Tracking > Conversion goals > UET Tag ID column.

To learn more about conversion tracking with UET, please see this Help page.


Connect with Us

We're always looking for feedback on how we can improve our product to help you do more and work less. We invite you to ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts to: bingads-feedback@microsoft.com.

*Note that if you don’t want to be auto-migrated to UET, we recommend that you disable Campaign Analytics from Tools > Campaign Analytics by setting the Analytics status property to Disabled.

 

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