With 80 per cent of shoppers now researching products online before they decide to buy, managing and organising product ads has never been more important for marketers, which is why today we launch Bing Shopping in the UK, a new product to the Bing product suite.
Bing Shopping is a simple way to organise, manage, bid, and report on product ads. We’ve created Bing Shopping to provide marketers with greater control over campaigns and a higher degree of granularity, offering the ability to delve into the analysis of budget, spend and resultant engagement.
Recent research suggests that search is now the number one in-store companion for shoppers, so for advertisers targeting at this optimal moment, it is crucial to monitor and manage the impact of these targeted campaigns. This is where Bing Shopping helps to generate actionable and real-time insight into campaign performance, allowing managers the opportunity to continuously review their data.
Currently, we have brands such as Littlewoods already using Bing Shopping to ensure their retail campaigns are as effective as possible and we are very excited to offer launch Bing Shopping today. With an accessible user interface and important analytical elements, Bing Shopping offers you the ability to execute a truly successful campaign.
1.Second Major Purchase Shopper Study [Study], GE Capital
2.Consumer Electronics Association [Study]