Insights play an integral role in understanding consumer behaviour online. They’re a crucial tool for brands to ensure they reach the right consumers, at the right time and on the right device.
Search data holds a multitude of insights that can be utilised by brands to achieve this. Here at Bing we are extremely passionate about the role of insights in informing connections to empower them to engage with consumers as effectively as possible, in the most relevant way. Uncovering these for marketers allows us to help them keep a finger on the pulse of their consumers and react directly to changing behaviour patterns or purchase decisions.
It was why, throughout Advertising Week Europe last week, we captured both our own unique insights and other leading market data, into bitesize infographics called #BingBites. Shared across our @BingAds social channels, these graphics were aligned to the key trends and themes being discuss throughout the event across the different panel sessions and presentations.
In case you missed them last week, we’ve included a couple below. Join the conversation at #BingBites and look out for more in the future.