Bing and the Intelligent Future of Search at #DMEXCO2016

Next week the Bing Ads team will be joining their peers who are shaping the evolution of the digital marketing industry in Cologne at  DMEXCO (14-15th of September).  We are excited to be bringing the latest in search marketing to the show and importantly, Microsoft’s vision for the intelligent future of search. 

 

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Search is a critical ingredient in the marketing mix.  The intelligence Bing delivers and insights it harnesses from across an ever growing audience with the Bing Network today powers over 10% of PC searches in Germany, over 20% in the UK and nearly one third in the US. Bing draws insights not only from the web but also from app and device usage across a broad array of owned and partner platforms and services meaning that marketers are able to better inform their campaign strategy at the outset as well as increasing the amplification engagement opportunities once live. 

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Find Bing Ads in Halle 7 (Stand A-049)

What’s exciting for those of you who will be attending dmexco is that we will be showcasing today’s offerings for marketers with demos including Cortana voice search and examples of customer campaigns on the booth.  You can come and find us in Halle 7 (Stand A-049) to talk to our team and enjoy refreshments, take part in our cup quiz with a chance to win prizes…  just look for the teal Bing logo!

And importantly, we will be taking a look at the future. Not only will the intelligent power of search increase but the way we as people interact with search technology will change.  Voice search, AI, bots and machine learning at Microsoft all use Bing technology.  Our vision for this new realm of communication between technology and people is what Microsoft refers to as Conversations as a Platform.  We’ll be having a ‘conversation’ about that at dmexco tooJ

Crystal Ball: The Intelligent Future of Search – September 15, Debate Hall at 10:40 AM

Rik van der Kooi, Corporate Vice President, Microsoft Advertising Sales

Hosted by Townsend Feehan, CEO IAB Europe

The devices and technology used to access search are evolving with unprecedented speed with mobile tech, search is embedded in an array of technology including voice-search assistants and there are new ways machine-based learning, AI and bots can analyse data.  Consumer engagement with brands will reach the next evolution, with deep-linking and intelligent agents being integrated into apps and products.  In this session Rik van der Kooi will discuss the trends currently affecting the direction of search and the changes we anticipate in the imminent future.

Also speaking from Microsoft, is Armand Sullot, Transformation Lead of Germany who will be looking at the way technology, including the Surface Hub and Hololens, can be used to ‘Transform Ideas to Reality’.  His session takes place on 15 Sept at 4.30pm in the Experience Hall.

If you are onsite, don’t miss the chance to attend these sessions in person.  If you are following #dmexco2016 from afar, please check in here on the Bing Ads Blog for insights on the day as well as follow @BingAds and #Bingsidedmexco on Twitter.

It’s going to be a lot of fun and I really look forward to the discussions with our partners, customers and the players of the industry at large.  See you there!

 

 

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