Product news

Edit Text Ads and Manage Ad Disapprovals from the Bing Ads Apps on iOS & Android

We love that our advertisers find the Bing Ads mobile apps useful to visualize their campaign performance and make simple updates to budgets, bids, and statuses on the go. Being able to access your Bing Ads accounts can be a timesaver when visiting with a customer or client, or doing a pulse check during your morning commute. The latest updates to the mobile apps will make you even more productive so that you can take more action while you're on the go.

Edit text ads: Make changes to your ad text and URLs

Previously, our advertisers needed to use either Bing Ads or Bing Ads Editor in order to make changes to their ad text and URLs. We understand that there are times where you just need to make a simple tweak to further optimize your ad text. Now with the latest version of the mobile apps, you can perform updates to text ads while you are away from your desk.

On the ad summary screen, tap the pencil icon to begin editing. As you make changes to your text ad, you'll be able to see a real time preview of your changes so you can spot mistakes and correct them with ease.

Ad disapprovals notifications: Review your disapproved ads and get notified if your ads require changes

Whenever you submit new or updated ads, the Bing Ads team carefully reviews them to ensure you and your customers have the best experience on our advertising network. We want to make sure that your ads are back up and running as fast as possible and the mobile app is now another great way to get notified of these changes on the go.

There are a few ways to review the disapproved ads in your account. On the Dashboard screen, if your account has any pending editorial disapprovals, a real-time count will be displayed for your convenience. You will be able to drill down and see which ads did not meet our guidelines, as well as the reasons the ads were disapproved. The mobile app even allows you to request exceptions inline so that you do not have to wait to go back to your desk to submit updates or changes.

You will also receive push notifications on your mobile device whenever newly submitted ads require your changes. From the alert summary screen, you will be able to quickly review all the disapproved ads in your account or learn more about the Bing Ads policies.

Tell us what you think 

What would you like to see next in our apps? Let us know via Twitter and the Bing Ads Feature Suggestion Forum. Thousands of advertisers are using our mobile apps every day to keep tabs on their campaigns while they are on the go. Download the Bing Ads apps for iOS and Android today!




At Bing Ads, we're listening. Happy Advertising!

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Troubleshoot Your UET Tags With the UET Tag Helper

With Universal Event Tracking (UET) Bing Ads lets you track conversion goals and create remarketing lists using a UET tag you add to your webpages’ code. When set up correctly, UET tags are a powerful tool for helping you to reach your ROI goals.  However, it can be tricky to set them up which is why we’re introducing the UET Tag Helper.

UET Tag Helper is a Chrome browser extension that automatically validates Bing Ads UET tags on any webpage. The Tag Helper:

  • Validates UET tags in real-time
  • Let’s you know whether you implemented the UET tag correctly
  • Helps troubleshoot any common errors with the UET tag

You can install the UET Tag Helper from the Chrome web store here by clicking “Add to Chrome” and then “Add extension”.  Check out the following video for a visual, step-by-step overview on how to use the UET Tag Helper to troubleshoot your tags, and validate that they are set up correctly.

Alternatively, we invite you to visit this step-by-step guide and FAQ on UET Tag Helper here, and review working examples of UET Tag implementations on our UET examples website.

Want to review it all from start to finish?  Learn how UET can help you Track Sales and Conversions, and how to use remarketing to Reach your Audience.

And with that, add UET Tag Helper to Chrome today and check out your UET tags!

Questions? Comments?

Feel free to ping us on Twitter, visit us to ask questions at the Bing Ads Answers forum, submit and vote on your top-priority features at the Bing Ads Feature Suggestion forum, or send us your feedback directly at



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Bing Ads Editor 11.0: Multi-account management support, visual redesign, and more

We are extremely excited to announce the release of Bing Ads Editor (BAE) 11.0 – built from ground up to make it more efficient for you to manage your campaigns. When building BAE 11.0, we focused on answering two questions. First, how can we enable you to do more in less time? Second, how can we improve the user interface to make it easier for you to use Bing Ads Editor? Support for managing multiple accounts addresses the first question, and a host of usability updates packaged into a visual redesign addresses the second. Let’s take a closer look at these.

Support for managing multiple accounts

Have multiple large accounts to download? Need to import multiple accounts? Must make those urgent bulk edits within the next hour? No problem! With multi-account support, you can do these all at the same time.

Start with opening the Account Manager window and add as many accounts as you want.

Bing Ads Editor 11

In the previous version, you could download only one account at a time, but not do anything else until the download completed. With BAE 11.0, there is no more waiting! While the downloads of accounts are in progress you can open any number of previously downloaded accounts and work on them, too. For example, say you have five accounts currently being downloaded.  During that time, you can open a previously downloaded account and do an Import.  While that import is in progress, you can open yet another account and do bulk edits.  Multi-tasking is easy in the new Editor.

Bing Ads Editor 11

Copy/Paste across accounts

With support for multiple account management comes the ability to copy and paste across accounts. You can copy keywords, ads, even whole campaigns from one account to another with just a few clicks.

Bing Ads Editor 11

Visual Redesign

We have completely redesigned Bing Ads Editor’s interface for a fresh and more user-friendly experience, with key improvements such as:

Improved navigation with type list

The new type list on the left panel better organizes different items (Campaigns, Ad groups, Keywords, Sitelink extensions, etc.) than the tabs in the previous version of BAE. This enables you to navigate to the items that you want to work on faster than before. Additionally, the count of different types of items are now always shown on the type list itself – no need to go to individual tabs anymore to find them.

Bing Ads Editor 11 

Sorted tree view in the left panel

In order to help you get to your Active campaigns faster, the tree view in BAE 11.0 now sorts your Campaigns/Ad groups intuitively by automatically surfacing those Active at the top of the list, followed by Paused, and Deleted at the bottom.

Bing Ads Editor 11

Improved advanced search interface

We heard your feedback that when displaying results after an advanced search, there aren’t any visual cues to indicate that all data may not be showing, except for the change in the View name. To address this, BAE 11.0 shows the search criteria you have entered for advanced search right below the search bar. Furthermore, the type list now clearly shows the number of matching results out of total counts. 


Bing Ads Editor 11_old1


Bing Ads Editor_New1

We have also cleaned up the advanced search window to make it more intuitive to use, while maintaining all its functionality.


Bing Ads Editor_Old2


Bing Ads Editor_New2

Note: Filtering based on performance statistics is now placed along with other search criteria.

Advanced options

In the previous version of BAE, advanced options for different items (e.g.  Additional targeting, Exclude website, etc. for Ad groups; Advanced Bid Changes, Advanced URL changes, Replace text, etc. for Keywords) were located at the very bottom of the Editor pane as blue links. These options are now put under Advanced options right above the manager pane for convenient, centralized access.


Bing Ads Editor_Old3


Bing Ads Editor_New3

Simplified login

Have you ever wondered whether to sign in to Editor with your Microsoft account or Bing Ads username? You can now simply enter your username and BAE will automatically determine the type of credentials you entered and prompt you to enter your password - one less thing to think about before diving into your campaigns.


Bing Ads Editor_Old4


Bing Ads Editor_New4

What our pilot customers are saying?

We tested BAE 11.0 with a group of advertisers before releasing it to market.  Below is some feedback we received from our pilot customers:

  • My first impression was very good. Fast downloads/uploads, very short waiting while working directly in BAE, nice Design

Kevin Lippmann, Hotel DE

  • I just downloaded four accounts, three of them HUGE and it took less than five minutes for all

Nikki Kuhlman, Jumpfly

  • Was playing with the editor today and I love the new UI and user experience!

Kevin Holze, Reprise Media

  • I love the overall product! It is leaps and bounds better than v10

Jin Cen, Bing Ads Account Manager

We hope that you have a similarly positive experience with this version, but do let us know!  You can reach us directly at

Install Bing Ads Editor 11.0 Now

You can install BAE 11.0 from here. 

Please note that the older version of BAE* will not be uninstalled after installing BAE 11.0. Please make sure you use  bae11 instead of the previous BAE old logo.

You can continue to use older versions of BAE for a few more months; however, any new functionality and updates will be added only to BAE 11.0. 

*Bing Ads Editor has come a long way.  Interested in learning more?  See Welcome to Bing Ads Editor for a short introduction to this powerful desktop tool.



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You Can Now Copy and Paste Ads and Keywords in Bing Ads

Are you one of the many advertisers with similar ads and keywords across different campaigns in a single account?  Ever find yourself wishing you could just copy and paste those ads and keywords from one part of an account to another?  Now you can!

How to Use Copy and Paste

Say you want to copy the keyword list from an existing ad group you already have into a new ad group you’re building, so you don’t have to start from scratch. In your Campaigns page, simply select which keywords you want to copy and then copy them by clicking Edit->Copy from the toolbar, or by holding “Ctrl+C” on your keyboard. 

Copy and Paste in Bing Ads

Next, navigate to the ad group where you would like to paste these keywords and click Edit->Paste or by holding “Ctrl+V” on your keyboard.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

It’s just that simple, but you will also find additional pasting options, like whether to include those keywords’ bids, destination URLs, or pause them after copying them over.

Copy and Paste in Bing Ads

We hope you enjoy the new feature and it helps you get more done in less time.  As always, we appreciate and welcome your feedback to inform our design decisions.

Enjoy Copying and Pasting!

Nikhil Arun

Program Manager, Bing Ads Platform

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