Why Call Extensions?
Call Extensions help your ads stand out on the page, giving customers a convenient way to call your business directly from search results. More calls mean more leads and faster purchasing decisions. Bing Ads with Call Extensions generated 3-6 percent more clicks, on average, than those without Call Extensions.**
Two types of Call Extensions and reporting
When creating Call Extensions, you choose where your number displays and how.
All devices (PCs, tablets and smartphones): A Bing-provided forwarding number shows with your ads — you decide if it’s local or toll-free. Call tracking is activated with this option. You get specific tracking and analytics to meter a range of call and campaign details — call type, duration and area code, for example. Richer customer insight can make optimizing your campaign easier (available in U.S. and U.K. only).
Smartphone only: Your own click-to-call phone number will display. Regular click reporting is available.
Calling your business is simple with any device. When making a call using a smartphone, customers click-to-call by tapping your number. On PCs and tablets, they can reach you via a free Skype call — a feature exclusive to Bing Ads.
What’s the cost?
Pay only a standard cost per click for each call. A smartphone, PC or tablet call costs the same as a click on your text ad title or URL.
Start using Call Extensions
Want to make your ads even more effective? Help customers easily find your business with Location Extensions, and add Sitelink Extensions to boost traffic and take searchers to specific pages on your site.
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* Call Extensions only display on Bing, AOL and Yahoo search (owned and operated). They do not display on syndicated search partners.
** Internal Microsoft Data, July 2015.