Bing Ads Editor is a powerful application that you install on your computer. It’s a local tool that allows you to download your campaign, make changes offline, and synchronise with your active campaigns with just one click. Although the interface is simple and intuitive, the tool is robust enough to allow customisation. This training shows several customisations that can help you manage campaigns more efficiently.


After reading this training, you will know how to:


  • set default values for new and imported campaigns, ad groups and keywords
  • set default keyword bids at the ad group level
  • select columns to view in the Summary Grid
  • set custom date ranges for downloading performance statistics

Default values

Default settings save you time when importing or using bulk-creation features, such as the Multiple Changes wizard. You can set default values for new campaigns, ad groups and keywords.


Begin by clicking Tools > Options from the main menu (in the upper right-hand corner). Once there, select Defaults from the left-hand navigation bar. From this menu, you can select the default budget type, additional budget settings and a default time zone, which are campaign-level defaults. Further down the page you are able to select the default ad distribution and language, which are ad group defaults. Finally, scroll down to Keyword match type where you can select a default match type.


The default values that you set in this dialogue will be applied each time that you import or create new campaigns, ad groups and keywords.


Default keyword bid

If you’d like to set a default keyword bid, specify the bid at the ad group level. Simply select the ad group and enter the default search and/or content keyword bids that will be applied each time you import or create new keywords.


If you’d like to set a default keyword bid, specify the bid at the ad group level

 

Setting Summary Grid columns

Displaying Summary Grid columns is another useful customisation. For example, you may want to see which ad groups were recently modified. To view those changes in a customised columns view, right-click any column in the Summary Grid, select the check boxes next to the columns that you want to view and clear the ones you don’t. If you no longer need your customised columns, click Reset to default columns.


Displaying Summary Grid columns is another useful customization. For example, you may want to see which ad groups were recently modified

 

The Choose columns drop-down menu also offers two options to automatically resize the columns in the grid: Fit to content and Fit to window. Double-clicking on the right border of a header column will also resize the column to fit its contents. The Summary Grid retains the column settings, including column selection, order and size.


Customised date ranges

Sometimes you want to see how your campaigns, ads or keywords performed during a holiday season, special promotion or significant time period. Each date range on the Show statistics drop-down menu displays the exact dates that will be included in your query.


Also appearing in the menu is the last customised date range that you selected. Simply click any of the date ranges to view that data.


If you need to see a different date range, click on Select campaigns or custom date range at the bottom of the drop-down menu. Calendar buttons allow you to set the range. Click OK and it appears in the list. When selected, statistics for this new date range download into the Editor.


If you need to see a different date range, click on Select campaigns or custom date range at the bottom of the drop-down menu

 

Summary

Bing Ads Editor provides customisation options that help you create and monitor campaigns according to your needs and work flow.


Key take-away points:


Bing Ads Editor lets you customise:


  • default values for new and imported campaigns, ad groups and keywords
  • default keyword bids at the ad group level
  • columns displayed in the Summary Grid
  • date ranges for downloading performance statistics

Thank you for reading this training on Bing Ads Editor customisation. Continue your training or take the Bing Ads Accredited Professional exam to become accredited.




Please note that features mentioned in this training may not be available in your market.