Research your target audience by demographics and industry in Europe

Planning Tools, Tool

Targeting is an important part of your search engine marketing strategy. When planning a campaign, knowing the demographics of your target audience is key to reaching the right customers and making sure your advertising is cost-efficient. Get gender and age demographic details below based on country, industry and sub-industry. Research even further by device-type, peaks in monthly search volume and audience size.


Source: Bing Network internal data, based on searches made on Bing & Yahoo sites, April - June 2016.

Data available for the following countries: UK, France, Germany, Italy, Spain, Netherlands, Sweden, Finland, Norway, and Denmark.

Data is rounded to the nearest percent.