Running retailer achieves cost efficiency

Retail, Case study


Brooks Sports, an athletic footwear and apparel maker, competes with companies that have large advertising budgets, so it needs to make the most of its advertising spend. With more of its customers getting their information online, Brooks Sports wanted to use search advertising to reach runners who are ready to buy.


Brooks Sports took advantage of search advertising on the Bing Network. The company saved time by easily importing its existing campaigns, and it continues to benefit from the efficiency of using Bing Ads to run ads on both sites.


“The Bing Network consistently provides the lowest cost per acquisition of all our paid marketing channels,” says Doug Rosenberg, manager of online traffic and loyalty at Brooks Sports.

View our case study above or download it below to find out how Brooks Sports achieves cost efficiency with Bing Ads.

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