Retailer gains 5,000 new site visitors and boosts conversions
Specializing in the sale of customizable accessories for smartphones and tablets through their website www.gsm55.com, Dovema is up against large-scale industry competitors in a crowded marketplace.
Dovema began advertising on the Bing Network in 2012, as their core audience was growing on the Bing and Yahoo search engines in France. The company found the Import campaigns feature helpful and convenient to use when importing existing campaigns from other search engines. The intuitive Bing Ads user interface also allowed Dovema to set up new campaigns quickly and easily in order to take advantage of the new audience.
Thanks to Bing Ads, Dovema have been able to reach a broader audience at a reduced cost. Their site has had an additional 5,000 monthly visits as well as an increase in sales — in turn resulting in their monthly turnover significantly increasing.
View the case study above or download it below to find out how Dovema uses Bing Ads and two search engines to connect with