Uniform provider triples conversions and lowers costs

Retail, Case study, Presentation


Postal Uniform Discounters, which provides uniforms for United States Postal Service employees, competes with many other vendors who are also licensed to deliver postal shirts, pants, shoes and accessories.


The Florida-based company took part in a Bing Ads optimization program to improve its campaign performance. A Bing Ads specialist recommended changes such as expanding the negative keyword set and adjusting bids for better performance.


Postal Uniform Discounters now gets more conversions at a lower cost. "Since implementing the optimization changes recommended by the Bing Ads specialist, my campaign is getting about triple the amount of business — at a 21 percent lower cost per acquisition," says Mark Forst, president of Postal Uniform Discounters. "As a result, I've increased my daily budget substantially because the orders keep pouring in."

View the case study to the right or download it below to discover how Bing Ads optimization support helped Postal Uniform Discounters boost their conversions.

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