Online farm equipment directory hits target on the Bing Network

Retail, Case study, Presentation

Challenge discovered a way to connect buyers and sellers of tractor, farm equipment, and parts via online classifieds, directories, and auctions. But the online directory wanted to rank in top ad positions — above its competitors — and maintain high levels of impressions on a portfolio of relevant keywords.



Wordstream, Fastline’s search engine marketing firm, tapped into Bing Ads to overcome the challenge. The firm quickly discovered that the Bing Ads keyword match type options were more precise than the respective Google AdWords keyword match type.


Fastline’s cost per click on Bing Ads runs an average of 30 percent lower than Google AdWords while maintaining the same ad ranking for the exact same keywords.


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