Bing Ads drives higher conversion rates and lower CPAs for agency clients

Case study


Digital Net Agency (DNA) is a digital marketing agency that helps businesses grow by providing services such as search engine marketing.



The agency takes advantage of Bing Ads reporting data to monitor search trends and optimize clients’ campaigns in real time. It also uses Bing Ads Editor and features such as Sitelink Extensions to create and optimize campaigns.



DNA says many of its clients see higher quality traffic on the Bing Network. “With Bing Ads, some of our clients are seeing conversion rates 20‒30 percent higher than with Google and costs per acquisition 20‒30 percent lower than Google,” says David Rifkin, vice president of search at DNA. “We’re seeing that the Bing Network has taken over as the leading source as far as quality."


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