your on-the-go customers
your on-the-go customers
The advertising industry is responding: Marin Software reports that over a third of budgets are now focused on mobile in the U.K.,2 and a study by Urban Airship cited that advertisers are seeing conversion rates and engagement as leading KPIs when measuring mobile.3
The rapid acceleration of mobile means that you must make it a key part of your advertising strategy, not just an extension. With Bing Ads, you can expand your campaigns to millions of global mobile customers.
Search (and clicks) are quickly shifting to mobile
As worldwide smartphone use grows, mobile search advertising is quickly becoming the best way for businesses to reach consumers.
Today, almost 30 percent of search queries in the U.K. originate from mobile devices, and by 2017, Marin Software predicts that searches from mobile devices will outpace searches from PCs.2
Mobile search influences throughout the consumer decision journey
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.4
Our chart at right shows some of the actions that smartphone users engaged in along the way to a purchase decision.
70% of mobile conversions happen within five hours of mobile search
This shortened conversion cycle reflects the added urgency of mobile queries.5 Whether a phone call, store visit or purchase, mobile users are ready to act immediately.
Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment".
Mobile search share across Bing Network in the U.K.
Across the Bing Network, the share of overall queries that were performed on mobile reached 27 percent in 2014 vs. 19 percent in 2013. In terms of absolute volume, Bing Network U.K. mobile queries increased by 209 percent year over year.6
Bing Ads invests in growing its overall search volume organically, through strategic partnerships and across all major smartphones and operating systems.
Bing Ads partnerships = billions of mobile searches each month
Bing has developed strategic partnerships with industry leaders like Apple, Amazon and Yahoo to offer ad placements you can only access through Bing Ads.
Apple: Bing powers web search for Siri on iOS 7+, and Spotlight search for OSX Yosemite.
Amazon: Bing is the default search for Kindle Fire devices.
Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.
Strong momentum for Bing Ads mobileMobile ad clicks on the Bing Network in the U.K. grew 134 percent year over year,6 and that's just for starters. We're actively building our partner network to expand Bing and Bing Mobile so you can reach more customers.
Reach searchers on all mobile platforms
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models.
Get calls. Get customers.
Use Call Extensions to display a phone number directly in your search ad on PC, tablet or smartphone.
24 percent of U.K. mobile shoppers prefer ads with phone numbers.1 Now mobile searchers on Bing can simply tap the number in your ad to call. Bing Ads with Call Extensions generate an average of 10-15 percent more clicks in the U.S.6 Call Extensions also include call tracking, enhanced tracking analytics enabled when you use call forwarding numbers.
Drive foot traffic, not just web traffic
Campaigns with Location Extensions see a click-through rate lift of up to 15 percent in the U.S.7 This feature shows addresses and phone numbers for properties within 50 miles of the user. As 87 percent of smartphone users in the U.K.8 are searching for local information via their phone, Location Extensions make it easy for customers to find your local business. Include your address and phone number in your ads and help local searchers find your business, not just your website.
Lead customers to exactly what they're looking forSitelink Extensions take customers directly to specific pages on your mobile website. Use them to highlight promotions, products, services or key sections of your site. These extra links can boost your click-through rate by 10-15 percent (U.S. data).6
Geo-target your best customersLocation Targeting in Bing Ads lets you decide on regions that best match your desired coverage area. With a range of tools to fine-tune your focus, you can target your top audience by specific geographic location, from post codes to cities, countries and more.
View these tips and resources for more insights on reaching local customers with mobile advertising. When you’re ready, sign in to include Bing Ads for mobile in your campaigns.
1. 2014 Canalys smartphone IB2. 2. Microsoft internal data. 3. Marin Software. “Mobile Search Advertising Around the Globe,” 2014 annual report. 4. Microsoft Research and Ipsos OTX. “Mobile in the Consumer Journey.” 5. xAd/Telmetrics study, “Mobile Path to Purchase,” and Microsoft Research. 6. Bing Ads internal data.