Gambling and contests policies
Microsoft’s policy on gambling advertising differs by country and region. As an advertiser, it is your responsibility to comply with all applicable local and national regulations. Microsoft can refuse an ad or make exceptions to the policy even if an ad complies with the policies. Ads and keywords that are acceptable under one country’s policies might not be acceptable under another. If you advertise in two or more countries, you will need to make any changes necessary to comply with all of the policies.
Disallowed gambling content
Advertising for online gambling is not allowed in Taiwan. Among such sites are those that accept wagers or require payment or other consideration in exchange for the chance to win prizes, as well as sites that offer both information and links related primarily to the promotion of online gambling. For example:
- Any content that facilitates, promotes, or is affiliated in any way with online gambling or wagering of any type.
- Websites that contain links that direct site visitors to prohibited gambling content, regardless of the location of the links or whether the offer originates in a geographic region where gambling is legal. In other words, it must be impossible for a site visitor to navigate from your website to any prohibited gambling or wagering content.
- Educational, "learn to play", "practice," and other free simulation sites that are affiliated with an online gambling site.
Links to games and contests (non-prohibited gambling content) are allowed.
You may not link to online gambling content from the non-gambling website.
As an advertiser, you may bid on keywords that are commonly associated with online gambling or wagering, provided that neither your ad nor your landing page promotes online gambling or wagering.
|Bid keyword||Approved example||Policy|
Casino Hotel deals
Low rates every day!
Bidding on online gambling related keywords is allowed, provided that neither your ad nor landing page promotes online gambling
Contests and competitions
Ads are generally allowed for contests and free lotteries provided that they do not constitute online wagering. Such sites must give the search user clear and factual information, and comply with all applicable local and national regulations. For example, sweepstakes where no purchase is necessary are allowed.
- Advertising that promotes participation based on payment or consideration must comply with local laws.
- Advertising that promotes any contest with a specific offer, or where participation is subject to specific terms, must include qualifying text that is relevant to the offer in the ad and must indicate in the ad that additional terms and conditions apply.
- If participation is contingent on another action, such as signing up for a service, or if specific terms apply, these prerequisites or terms should be set forth clearly and prominently on the website before the site visitor signs up.
|Approved example||Disapproved example||Policy|
Play for free.
Win real prizes!
Pay $1 for a chance to
Ads are generally allowed for contests and free lotteries provided that they do not constitute