Advertisers for pharmacy and health care products and services must comply with all applicable regulatory guidelines and local laws, including maintaining up-to-date certification for the markets in which they advertise, as applicable. To help ensure that your ads and keywords are approved quickly, follow the policies listed here.


Pharmacy and prescription-only medicines

Advertising and promoting of prescription-only medicines is not allowed:

  • Advertisers may not bid on keywords that relate to prescription-only medicines including prescription medications for animals.
  • Ad copy must not promote the sale of prescription-only medicines.


Health care products and services

Advertisers promoting health care services and health or wellness products must ensure that they comply with all applicable regulatory guidelines and local laws.


  • Medicines, including drugs and medical devices, may only be distributed by lawful pharmaceutical traders. All medicines, supplements, and medical devices must be approved by the government. The ad related to drug or medical devices shall be approved by the government and display their ad permit number on their website. Advertisers may be required to provide Microsoft with the appropriate certifications and permit numbers, as applicable.
  • Foods may not be advertised as Health Food unless they have been granted approval by the government.
    • Ad content may not promote medical effects of a food.
    • Advertisers must include the ad permit number on their website.

Microsoft restricts advertising for any supplement where there is reason to believe that the product could present significant health risks to a user. Advertising is not allowed for the following products:


  • Ephedra, ephedrine products, and Ephedra-based or Ma Huang supplements.
  • Herbal supplements that mimic the effect of illegal substances.
  • Non-approved HIV home test kits.

Approved example  Approved example Disapproved Example   Disapproved example Policy

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Advertising supplement where there is reason to believe the product could present significant health risks to a user is not allowed.


Family planning

Regulatory restrictions exist for certain types of family planning products and services. Advertising for surrogacy services is not allowed in Taiwan.