Download Bing Ads IntelligenceBing Ads Intelligence is a powerful keyword research tool that allows you to build and expand on your keyword lists using the familiar Microsoft Office Excel interface. It enables you to easily gauge the performance of relevant keywords on the Bing Network, and then apply those insights to improve your keyword selection and campaign performance.


Why use Bing Ads Intelligence?

Bing Ads Intelligence makes keyword research easier. When you download keywords to Excel from your active Bing Ads account, you can then perform keyword expansions based on your existing keywords. Duplicate account keywords are automatically removed from expansion results, helping you work more efficiently. Check out the benefits:


Work with large keyword lists of up to 200,000 words.

Align with our Bing Ads policies by filtering out adult/brand terms from your keyword expansion.

Perform integrated research on keyword and bid estimates.

Benefit from Bing Network data such as relevance, volume, cost history and more. Quickly and easily build lists of suggested keywords and develop informed keyword strategies.

Optimise your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t. Create bulk sheets with generated keywords, bids and match types for campaigns or ad groups that you can seamlessly import into your Bing Ads account.

Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click. Get trustworthy bid suggestions specific to your account.

Leverage keyword research templates that take you straight to the data story you want to see.


What's the cost?

Bing Ads Intelligence is free to download and use via the Microsoft Office Excel interface.


Start using Bing Ads Intelligence

For in-depth info about this robust keyword research feature, visit the Bing Ads Intelligence help site, then download the tool to get started.


Download now

* Make sure you have Microsoft Visual Studio Tools for Office and Microsoft Office Excel 2007 or newer installed and closed on your computer before downloading. Download transfer times may vary depending on your connection type. This software will periodically check for updates. When it does, it will send some information to Microsoft about your computer, such as your Internet Protocol address. If an updated or new version of the software is found, it will automatically download and install. By installing this software, you consent to the transmission of your computer information and the automatic download and installation of updates and new versions.